The TAP Method
A Message from Rapha Matta
It was an ordinary weekday, and I was driving on the highway to pick up my daughter from school. As I navigated the familiar route, my mind raced with thoughts about how to pivot my marketing business. I had spent years serving a variety of industries, each with different needs, but nothing that I really had a passion for.
Then it hit me – “I will focus only on Sports and Martial Arts Schools!”
Sports have always been a huge part of my life. I’ve seen how it can completely transform people, and I’ve experienced that change myself. It was then I realised my purpose: focus on helping sports schools grow and transform even more lives through the power of sport.
The Power of Strategy
If the Gracies had simply relied on strength and power to dominate their opponents, Brazilian Jiu-Jitsu wouldn’t have evolved into one of the most effective martial arts in the world. The key to their success has always been timing, technique, and strategy — principles that have made their system not just a fight style, but a global movement.
The Gracies didn’t win by overpowering their opponents. Instead, they won by being smarter, more strategic, and knowing exactly when to apply their techniques for maximum effect. They taught that proper strategy and execution lead to success, no matter the size or strength of the opponent.
This same principle applies to marketing. You can have the best tools, the best ads, and the best offers, but without the right strategy, you’ll never maximise your potential. Just like in BJJ, where technique wins the fight, in marketing, a well-thought-out strategy wins the business.
The TAP Method
I’d learned so much over the years, tried countless approaches, and refined many strategies. But despite all my efforts, there was one crucial piece missing in every campaign I’d created: a clear strategy. And not just any strategy—one that’s built in the right sequence to create consistent success. More specifically, a Method.
So I developed the TAP METHOD which stands for Target, Attract, and Perform. It’s the three-letter approach that turns potential students into long-term members.
Target
Identify your ideal audience to maximise marketing effectiveness.
Before we dive into ads and offers, we must understand who we’re talking to. Knowing the right audience means we can tailor our messaging and efforts to speak directly to their needs and desires.
Attract
Use compelling offers, ads, and campaigns to draw them in.
Once we know who we’re targeting, it’s time to bring them in. This is where enticing offers and creative advertising come into play. Whether it’s through social media, Google ads, or special promotions, the aim is to get the attention of our ideal students and have them take action.
Perform
Execute consistent follow-ups, high-quality service, and value-driven messaging to convert leads into members.
After the initial attraction, we must nurture those leads. Consistency is key — follow up with prospects, provide value through content and service, and create a seamless process to convert them into paying members.
The Critical Piece of the Strategy: Offering a Free Lesson
One critical part of the TAP Method is offering a Free Lesson. This is a proven method for attracting new students. If you’re willing to provide this, we’ll handle the rest.
Our Guarantee
We’re so confident in this method that if we don’t deliver the results we offer a money-back guarantee. If you follow the plan and provide the free lessons, but don’t get enough paying students to cover your investment, we’ll refund you.
The Steps to Growing Business Numbers
Using the TAP Method we leverage today’s online marketing tools. Tools like social media, Google, and chat are fantastic, but on their own, they’re like a shiny hammer sitting unused on a shelf. They’re only effective when used within the right strategy.
Step 1: Understanding the Business
We began by having a detailed conversation with the owner, where he walked us through his students: who they are, why they come, why they leave, and why they stay.
We also explored his target market and the best way to position the school to attract new students.
Step 2: Crafting the Strategy
We then crafted tailored marketing messages based on everything we learned. This step involved:
Testing several variations to see what worked best..
Identifying the key messages that would resonate most with business potential students.
Step 3: Execution
We launched the campaign with a manageable daily ad spend of just $20, and usually started seeing results within 3 days. If something is not working as it should we can fix within the first 2 days.
We doubled down on what worked, discontinued the unsuccessful approaches.
The Ads Campaign
The campaign includes:
- The Ads Strategy for Martial Arts Schools
We’ll set it all up, manage it, and deploy the strategy for you. You just need to welcome the new students. Easy, right?
2. New Student Enquiry Management
We’ll handle all enquiries, answer their questions, and schedule them in. You won’t have to field basic questions like prices or class times. We’ll take care of all that for you.
3. Student Run Sheets & Follow-Ups
We’ll provide you with a weekly list of new students, their class times, and availability to ensure you’re prepared. You’ll be ready to greet them when they arrive.
4. All the Marketing & Advertising
We’ll handle all the ads and marketing for you. You just sit back and watch the new students roll in.
What Do You Do Now?
If you’re tired of waiting for growth to happen, take action today.
Click the green button below to schedule your free call, and let’s discuss how we can help your martial arts school grow.
FAQs
1. What is the cost of the Ads campaign?
The investment for the campaign is fully covered by the guarantee that you’ll get enough trials to offset the first month’s campaign cost (and likely more). However, I’d like to speak with you first to ensure we’re a good fit, confirm we can help you grow your numbers, and outline what’s required on your part (which is minimal).
2. How long takes to set up the campaign?
It takes about a week to collect all the information and get the campaign up and running.
3. What qualifications do I need to join the Ads campaign?
This campaign is specifically for existing martial arts and sports school owners or managers. Unfortunately, it’s not available for those who haven’t opened their doors yet.
4. What if the campaign doesn’t work and my school gets no results?
We offer a refund guarantee. If we don’t bring in an agreed number of trials during the campaign, you’ll receive a refund for each trial missed.
5. Do you cover my area?
Yes, we work with customers Australia-wide, even though we’re based in Queensland. Your location isn’t a barrier to achieving great results.
Earnings Disclaimer: Any mention of revenue, profit, or “success” outcomes should not be interpreted as a guarantee for you or your business. While we promise to refund your investment if the results outlined above are not achieved, we cannot guarantee any specific revenue or income goals. Business outcomes are influenced by many factors outside of our control, and success is never guaranteed. The strategies, tips, and recommendations shared on this website or by our contributors are based on personal experiences. What works for one person or business may not work for another. You should only invest funds you can afford to lose. It’s important to understand that your first attempt (or even multiple attempts) at implementing any new strategy may not succeed. It often takes practice, refinement, and persistence to achieve desired results.
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